so you have beautiful artwork,
but now what?
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but now what? •
introducing…
for many artists, making the art is the easy part.
The selling part is what has the potential to hold us back from turning our talents and passions into a career. Over the past 12 years, I’ve slowly grown my side-gig into a thriving, multi-six-figure art business. And I’m passionate about teaching other artists how to do the same.
The Art Business Roadmap is a comprehensive course where I teach you, step-by-step and in order, all my secrets for taking your art from a hobby to a full-fledged business.
let’s bust that “starving artist” myth together. :)
if any of this feels familiar…
✺ You don’t know how to start turning your art into income.
✺ You feel overwhelmed by all the different paths you could take (originals, prints, commissions, markets, wholesale, social media, websites, etc.).
✺ You're unsure how to price your work, capture quality images, and build your website.
✺ You love creating but freeze when it comes to selling.
✺ You have no idea how to spread the word about your work and attract new customers.
✺ You’re tired of guessing and Googling your way through it.
imagine this instead:
✺ You know exactly what to focus on, and in what order.
✺ You understand how to set up, structure, and organize your business.
✺ You know your ideal customer and where (and how) to reach them.
✺ You’ve figured out the product mix that works for you, and you know how to price with confidence.
✺ You’ve learned about how to photograph and create mockups of your work to display on your well-designed website.
✺ You know how to connect with your customers in a way that’s genuine and not sales-y.
so, what is the art business roadmap?
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so, what is the art business roadmap? •
Learn the exact roadmap I used to turn my art side-gig into a six-figure business with clear steps, real strategies, and tools you can use right away.
The Art Business Roadmap is a step-by-step online course that walks you through turning your art into a sustainable, income-producing business.
what you’ll learn:
✺ How to structure your business from the ground up
✺ How to legally and professionally set up your business
✺ How to identify your ideal customer and learn how to reach them
✺ How to price your work sustainably
✺ How to build income streams that make sense for your life
✺ How to design your brand
✺ How to capture quality images of your work
✺ How (and why) to build your website
✺ How to start wholesaling your work
✺ How to sell authentically without feeling awkward or sales-y
✺ How to grow without burning out
✺ How to create systems that support your creativity
how it works:
1. pick the phase that’s right for you
The Art Business Roadmap is modular, which means you can purchase the phase that feels most applicable to where you’re at in your business. Or if you prefer, you can purchase the whole she-bang at a discounted price.
2. enroll and get instant access
Log in and start at your own pace. This isn’t a course that you complete once, it’s something I’ve designed for you to come back to time and time again as you progress through your business journey. I find that video courses are difficult to refer back to, so this course is designed with videos, tons of written content, and a comprehensive list of resources for each step of the roadmap.
what's included in each phase
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what's included in each phase •
phase 1: the building blocks
This first phase includes four lessons for the first four steps of the roadmap.
including:
getting your business up and running (registering, legal structure, copyright, etc.)
managing your workflow
automating your business with apps like Zapier (and a full video tutorial on how to set it up)
taxes and bookkeeping
doing market research
finding your ideal customer
discovering your style as an artist
choosing what to offer (originals, prints, products, etc.)
an overview of how to make prints & products
phase 2: nuts & bolts
Phase 2 is meaty and focuses on the things you need to start selling your work.
things like:
choosing a mission statement
branding
finding your voice
pricing originals, commissions, prints & products
photographing your work and using mockups for website images
a tutorial video on how I edit photos of my originals for my website
tutorial videos to show how I use and create mockups for my prints and products
designing your website
how to work with retail shops and the logistics of wholesaling
in person sales (markets, pop-ups, etc.)
phase 3: the marketing stuff
Phase 3 is all about how to get the word out.
we’ll cover:
how to start an email newsletter and why you need one
a tutorial showing you the ins and outs of my email platform
affiliate marketing
finding your niche and target audience
how to genuinely connect on social media
how to get people talking about you and your business
providing excellent customer service
letting your community shape your work
wholesale, pop-ups, and markets
getting press
providing value to your audience
meet the teacher
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meet the teacher •
I’m Lindsay Gilmore, and I’ve been making and sharing art professionally since 2014. Art was always my “thing” growing up, but I was too scared to study it in college. I fully bought into the “starving artist” myth and felt I had to choose something more practical. I double-majored in Marketing and Advertising instead, which, as it turns out, ended up being pretty darn helpful after-all.
After multiple marketing internships and four years working at a design agency (as an account manager, production designer, and graphic designer), I decided to start making art on the side. I got my start painting people’s pets and babies in watercolor and ink. I worked so hard for so many years to get traction, but nothing ever took off.
After my daughter was born in 2017, I was extremely burnt out and decided to pivot to the style I’m doing today: landscape paintings on canvas. Towards the end of 2020 I started offering art prints, and that’s when everything started to click. Art soon became my full-time gig, and by 2021, my business hit the 6-figure mark for the first time. And I’m grateful to say that the business has only grown year-after-year.
I’ve learned a lot (and have made a ton of mistakes) over the past 12 years of business, and I’m excited to share it all with you. This is the course I wish I’d had when I was just starting out, and I’m confident that it will help you along your journey towards becoming a professional and profitable artist!
what people are saying
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what people are saying •
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“Learning from Lindsay has helped me take my art business from just an idea to thriving. Her teaching style is relaxed and conversational. Her business growth advice absolutely doable. And her industry knowledge incredibly valuable. She is the cheerleader and coach I needed to help grow my business, avoid common pitfalls, and leave the 'starving artist' mindset behind. Plus, she is following her own advice. Proving that success as an artist is possible!”
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"Lindsay is an excellent teacher and a fountain of marketing knowledge. Like many artists, I struggled to market myself and her course gave me the direction I needed. I really appreciated her knowledge of email and Instagram marketing campaigns. She also provided an abundance of resources including how to find a good fine art printer and how to build an effective and attractive website. Her course was an excellent investment in myself and my art business."
Erin Steff, Heart Compass Creative
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“Lindsay is amazing. Her guidance allowed me to jump headfirst into running an art biz, and I grossed over 35k in my first year as a self-employed artist. This is so due to Lindsay’s generous sharing of information. Thank you for reminding me that there is space at the table—to invite others into our success and do what we do well.”
Sophia Lemaitre, Artwork by Sophia
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"Lindsay thoughtfully broke down the steps to marketing art work into clearly organized procedures. She shared an abundance of resources, knowledge and experience. In addition, her enthusiasm and positive encouragement gave me the confidence to venture into unfamiliar territory."
Cheryl Graham, Cheryl Graham Fine Art
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“Lindsay’s generosity and professionalism shine through every part of this course - I can’t recommend it highly enough! Whether you’re curious about getting started or you’ve been going at it for a while, this roadmap is so rich with all the good stuff, none of the fluff. Lindsay’s knowledge is what helped me take my passion for oil painting and turn it into a business I’m proud of 3 years later, and I know this course is something I’m going to keep coming back to again and again to grow at a pace that feels right for me. This is truly an investment for the lifetime of my art business."
frequently asked questions
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frequently asked questions •
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Absolutely! In order to make this course as cost effective as possible, I decided to break it up into three “phases”. If, for example, marketing is what you need the most in your business right now, you can just purchase that phase. If you’d like to purchase the entire course, you can do so as a bundle (at a discounted price).
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When you purchase either The Art Business Roadmap, you’ll have lifetime access to the material as well as any future updates. :)
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Yes! I definitely plan to make updates to the course, and you’ll have access to all of them. I’d welcome any questions and feedback about topics that I may have missed (so always feel free to reach out). I’ll also make updates as I learn new things. For example, I’m in the middle of transitioning from a sole proprietorship to an S-Corp. As soon as I get that sorted out, I’ll be updating Phase 1! :)
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Phase 1 and Phase 2 are more specifically geared towards artists, but Phase 3 (about email newsletters, social media, marketing, customer service, etc.) could be applicable to many small businesses.
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Yes! There’s an option to pay for any phase of the Art Business Roadmap (as well as the bundle!) in 3 installments.
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If you’re an artist, maker, or creative business owner who wants to turn your hobby into a career, this is the course for you. If you’re on the fence, please feel free to email me with where you’re currently at in your business and what you hope to get out of the course. I promise I’ll be honest with whether or not I think the course would be a good fit for your specific situation. :)
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Yep! if you decide the course isn’t right for you, you can request a refund within 30 days.
still on the fence?
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still on the fence? •
this course is for you, if…
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1.
You want to turn your passion into a fulfilling and profitable business, but you’re not quite sure where to start.
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2.
You’re not ready to invest thousands of dollars into one of those fancy courses or mastermind groups, but you also don’t have the time to invest in figuring everything out on your own.
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3.
You like straightforward, well-organized content that you can easily refer back to.
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4.
You’d like to learn how to sell and share your work authentically, without being too sales-y.
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5.
You love making your art, but are totally stumped by the business side of things.
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6.
You’re looking for practical, actionable steps from someone who is very much in your shoes, but just a few years ahead.
satisfaction guaranteed
I want you to feel completely confident when you enroll. If you join The Art Business Roadmap and decide it’s not the right fit for you, you can request a full refund within 30 days. No hard feelings. I truly believe in the value of this program, and I want you to feel supported.
ready to enroll?
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ready to enroll? •
The Art Business Roadmap is broken up into 3 phases. Each phase can be purchased individually, or bundled together for a discounted price.
Speaking of discounts!
To celebrate launch week, we’re doing early bird pricing! Through 2/4/26 at 11:59pm, you can shop each of the phases as well as the bundle at a discounted price.
early bird price
$179 $149
early bird price
$179 $149
early bird price
$179 $149
early bird price
$449 $379
Please Note:
The option to pay in 3 installments is not included in the Early Bird Pricing promotion.
you've got this!
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you've got this! •
Know that wherever you are on your journey, and whether or not you choose to invest in the course, I’m cheering you on. Don’t be afraid to start. The world needs what you have to offer. :)