so you have beautiful artwork,
but now what?
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but now what? •
introducing…
for many artists, making the art is the easy part.
The selling part is what has the potential to hold us back from turning our talents and passions into a career. Over the past 12 years, I’ve slowly grown my side-gig into a thriving, multi-six-figure art business. And I’m passionate about teaching other artists how to do the same.
The Art Business Roadmap is a comprehensive course where I teach you, step-by-step and in order, all my secrets for taking your art from a hobby to a full-fledged business.
let’s bust that “starving artist” myth together. :)
Join the waitlist below to be the first to know about the launch date, early-bird pricing, and any other important updates.
the course includes
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the course includes •
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A Roadmap of the 12 steps, in order, that I recommend taking to start and run your business successfully. We’ll cover it all: getting your business up and running, finding your ideal customer and your style as an artist, choosing what to offer, branding, pricing, websites, wholesale, email newsletters, social media, and more.
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The Roadmap will be broken into 3 phases. That way, if you want to learn about marketing (for example), and don't need to know about setting up your website, you can opt into the teaching that's applicable to you. The separate “phases” will be more affordable, or you can purchase them all as a bundle for a discount.
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Each of the 12 steps will have a video lesson, lots of supplemental written info and tidbits, and a comprehensive list of resources related to the topic. It’s designed to be your guide—something that you can refer back to time and time again as you move along your journey.
what you'll learn
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what you'll learn •
phase 1: the building blocks
This first phase includes four lessons for the first four steps of the roadmap. Things like: getting your business up and running, taxes and bookkeeping, doing market research, finding your ideal customer and your style as an artist, choosing what to offer (originals, prints, products, etc.), and more.
phase 2: nuts & bolts
Phase 2 is meaty and focuses on things like branding, finding your voice, pricing, photography (and mockups!), websites, wholesale, and point-of-sale.
phase 3: the marketing stuff
Phase 3 is all about marketing! We’ll cover email newsletters, social media, customer service, word-of-mouth, providing value, and pop-ups and events to name a few.
the launch team
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the launch team •
I’d be so grateful if you helped me spread the word.
It’s pretty simple. If you’re interested in joining, I’ll send you a specific discount code to share with your audience. At the end of launch week, I’ll send you $5 for every person who signs up using your code. You don’t have to have a huge following. You don’t even have to be on social media! Just tell all your artist friends. :)
I’ll cover this in the course, but word-of-mouth is the most effective form of marketing. I’d so value your help in reaching the people who would benefit from The Art Business Roadmap.
meet the teacher
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meet the teacher •
I’m Lindsay Gilmore, and I’ve been making and sharing art professionally since 2014. Art was always my “thing” growing up, but I was too scared to study it in college. I fully bought into the “starving artist” myth and felt I had to choose something more practical. I double-majored in Marketing and Advertising instead, which, as it turns out, ended up being pretty darn helpful after-all.
After multiple marketing internships and four years working at a design agency (as an account manager, production designer, and graphic designer), I decided to start making art on the side. Believe it or not, I got my start painting people’s pets and babies in watercolor and ink.
After my first daughter was born in 2017, I got extremely burnt out and decided to pivot to the style I’m doing today: landscape paintings on canvas. Towards the end of 2020 I started offering art prints, and that’s when everything took off. Art soon became my full-time gig, and by 2021, my business hit the 6-figure mark for the first time. And I’m grateful to say that the business has only grown year-after-year.
I’ve learned a lot (and have made a ton of mistakes) over the past 12 years of business, and I’m excited to share it all with you. This is the course I wish I’d had when I was just starting out, and I’m confident that it will help you along your journey towards becoming a professional and profitable artist!
what people are saying
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what people are saying •
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“Learning from Lindsay has helped me take my art business from just an idea to thriving. Her teaching style is relaxed and conversational. Her business growth advice absolutely doable. And her industry knowledge incredibly valuable. She is the cheerleader and coach I needed to help grow my business, avoid common pitfalls, and leave the 'starving artist' mindset behind. Plus, she is following her own advice. Proving that success as an artist is possible!”
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"Lindsay is an excellent teacher and a fountain of marketing knowledge. Like many artists, I struggled to market myself and her course gave me the direction I needed. I really appreciated her knowledge of email and Instagram marketing campaigns. She also provided an abundance of resources including how to find a good fine art printer and how to build an effective and attractive website. Her course was an excellent investment in myself and my art business."
Erin Steff, Heart Compass Creative
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“Lindsay is amazing. Her guidance allowed me to jump headfirst into running an art biz, and I grossed over 35k in my first year as a self-employed artist. This is so due to Lindsay’s generous sharing of information. Thank you for reminding me that there is space at the table—to invite others into our success and do what we do well.”
Sophia Lemaitre, Artwork by Sophia
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"Lindsay thoughtfully broke down the steps to marketing art work into clearly organized procedures. She shared an abundance of resources, knowledge and experience. In addition, her enthusiasm and positive encouragement gave me the confidence to venture into unfamiliar territory."
Cheryl Graham, Cheryl Graham Fine Art
frequently asked questions
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frequently asked questions •
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Absolutely! In order to make this course as cost effective as possible, I decided to break it up into three “phases”. If, for example, marketing is what you need the most in your business right now, you can just purchase that phase. If you’d like to purchase the entire course, you can do so as a bundle (at a discounted price).
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When you purchase either The Art Business Roadmap, you’ll have lifetime access to the material as well as any future updates. :)
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Due to the nature of online courses, I’m unable to offer refunds once you receive access to the material. But I do feel confident that the course material in the Art Business Roadmap will be incredibly valuable to you and your business. My goal from the beginning has been to create online education that’s as affordable and accessible as possible.
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Yes! There’s an option to pay for the Art Business Roadmap in 2 installments.
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If you’re an artist, maker, or creative business owner who wants to turn your hobby into a career, this is the course for you. If you’re on the fence, please feel free to email me with where you’re currently at in your business and what you hope to get out of the course. I promise I’ll be honest with whether or not I think the course would be a good fit for your specific situation. :)
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still on the fence?
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still on the fence? •
this course is for you, if…
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You want to turn your passion into a fulfilling and profitable business, but you’re not quite sure where to start.
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You’re not ready to invest thousands of dollars into one of those fancy mastermind groups, but you also don’t have the time to invest in figuring everything out on your own.
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You like straightforward, well-organized content without all the extra fluff. Aint nobody got time for that!
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You’d like to learn how to sell and share your work authentically, without being too sales-y.
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You love making your art, but are totally stumped by the business side of things.
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You’re looking for practical, actionable steps from someone who is very much in your shoes, but just a few years ahead.
ready to enroll?
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ready to enroll? •
I’m putting the finishing touches on The Art Business Roadmap, with the goal of launching later this month.
Click on the button below to join the waitlist. You’ll be the first to know about the launch date, early-bird pricing, and any other important updates. I can’t wait to share this course with you, and I’m so grateful for your excitement.
you've got this!
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you've got this! •
Know that wherever you are on your journey, and whether or not you choose to invest in the course, I’m cheering you on. Don’t be afraid to start. The world needs what you have to offer. :)